Do to others what you want them to do to you

27 Sep 2013

Book on marketing cases from emerging markets is out

Finally received hard copies of our case study book today. Even though I have seen the proofs and the digital versions before, I cannot describe the feeling I felt when I held the book with my name on the cover, in my hands. My first book, even though it is as the editor.

It has been more than a year since I first proposed the book in our department meeting and there were times when it looked like the book was never going to be published. However, it has been published and I really have to thank Prashanth Mahagaonkar from Springer for his patience and allowing me to push forward the dateline three times.

This was a joint effort of several academics in the Department of Marketing and Advertising, Coventry Business School along with their collaborators. I would like to thank all the contributors, especially my co-editors, Sanjit Kumar Roy and Eva Kipnis.

Though I said "never again" when I finally sent off the final copy, seeing this book on my desk has changed my mind.

You can get the book from the following sites:

1. Springer: http://www.springer.com/business+%26+management/marketing/book/978-3-642-36860-8 £62.99

2. Amazon UK: http://www.amazon.co.uk/Marketing-Cases-Emerging-Markets-Dilip/dp/3642368603 £67.99

3. Waterstones: http://www.waterstones.com/waterstonesweb/products/dilip+s-+mutum/eva+kipnis/sanjit+kumar+roy/marketing+cases+from+emerging+markets/9630214/ £67.99

4. Book Depository: http://www.bookdepository.co.uk/Marketing-Cases-from-Emerging-Markets-Dilip-Mutum/9783642368608 £54.56 (the cheapest with free delivery Worldwide).