Do to others what you want them to do to you

18 Mar 2012

Blogging statistics

A number of people have asked me about the blogging statistics and I realised that the data I used in my PhD thesis is already outdated. Given below is some information which I presented in my Thesis:

According to the report by Universal-McCann (2009) on the impact of social media, 71 percent of active internet users read blogs. Blog participation has also increased with more people leaving comments on blogs (an increase to over 50 percent in 2009). The report also shows that over 29 percent of internet users have blogged about a product or brand.

According to Technorati’s State of the Blogosphere 2008 report, approximately 133 million blogs (Winn, 2009) were indexed by Technorati, as compared to approximately 70 million blogs in 2007 (Sifry, 2007). Interestingly, the 2008 Technorati report also mentions that a majority of bloggers (54 percent) had advertising on their blogs (White, 2009).

Another report by the Pew Internet and American Life Project in 2008 (Smith, 2008), reveals that 12 percent of internet users have created or work on their own online journal or blog, while about 33 percent of all American internet users read blogs.

In Europe, around three percent or four million internet users actively write blogs (Forrester, 2006).

Blogging has also gained wide acceptance in Asia. Take a look at Malaysia for example. A survey by Microsoft Malaysia revealed that nearly half (41 percent) of Malaysians online are actively blogging (Microsoft, 2006 ).

While in China, the number of bloggers is expected to cross the 100 million mark (SinoCast, 2006).

The word ‘Blog’ was chosen as the top word of 2004 by Merriam-Webster (BBC, 2004).

BTW, Blogs are “interactive websites with posts that are updated frequently and may contain links, images, video or music clips, of interest to its author or authors that are archived and arranged in reverse chronological order” (Mutum and Wang, 2010, p. 249).

Anyway, here are links to some updated statistics:

Look Who’s Blogging [STATS] by Brenna Ehrlich

Explains some of the findings of report from research company Sysomos. I found it quite interesting because the results indicate that there are slightly more Women bloggers as compared to men - similar to my own findings which were unexpected.

The State of the Blogosphere 2011 by Brian Solis. The results show that most bloggers were between the ages of 25 - 34 followed by the 35-44 age group. So most bloggers are not teenagers.

However, I could not find any good estimate of the total number of blogs around the World - it may be due to the fact that this is simply not possible.

References:

BBC. 2004. 'Blog' picked as word of the year [Online]. Available: http://news.bbc.co.uk/1/hi/technology/4059291.stm [Accessed 18 September 2007].

FORRESTER. 2006. Profiling Europe’s Bloggers: What Marketers Need To Know Before Entering The Blogosphere [Online]. Forrester Research. Available: http://www.forrester.com/ER/Press/Release/0,1769,1112,00.html [Accessed 15 July 2008].

MICROSOFT. 2006 Women Rule in Malaysian Blogosphere. Available: http://www.microsoft.com/malaysia/press/archive2006/linkpage4337.mspx [Accessed 25 June 2008].

MUTUM, D. & WANG, Q. 2010. Consumer generated advertising in Blogs. In: EASTIN, M. S., DAUGHERTY, T. & BURNS, N. M. (eds.) Handbook of research on digital media and advertising.: IGI Global.

SIFRY, D. 2007. The state of the live Web [Online]. Available: http://technorati.com/weblog/2007/04/328.html [Accessed 11 September 2008].

SINOCAST. 2006. China's Blog User Base Expected to Approach 100mn Next Year [Online]. AsiaInfo Services Available: http://findarticles.com/p/articles/mi_hb5562/is_200607/ai_n22733639?tag=artBody;col1 [Accessed 18 July 2008].

SMITH, A. 2008. New Numbers for Blogging and Blog Readership. Retrieved March 16, 2009, from http://www.pewinternet.org/Commentary/2008/July/New-numbers-for-blogging-and-blog-readership.aspx/.

UNIVERSAL-MCCANN. 2009. Wave 4. Accessed at http://universalmccann.bitecp.com/wave4/Wave4.pdf [Online]. [Accessed 12 December 2009].

WHITE, D. 2008. Day 4: Blogging For Profit [Online]. Available: http://technorati.com/blogging/article/day-4-blogging-for-profit/ [Accessed 12 January 2010].

WINN, P. 2009. State of the Blogosphere 2008 [Online]. Available: http://technorati.com/blogging/article/state-of-the-blogosphere-introduction/ [Accessed 12 July 2010].

16 Mar 2012

ABS ranking of Marketing Journals

UPDATE: The new ABS journal guide (now called the EAJG Journal Guide) has finally come out. View the new rankings of marketing journals here

Here is the complete list of marketing journals as ranked by the Association of Business Schools (ABS) - Academic Journal Quality Guide, Version 4 . Updated 2010 list

It should be noted that Advances in Consumer Research (2*) is not actually a journal but proceedings of the Association for Consumer Research conferences. However, AMA Educators' Conference Proceedings which is ranked 29nd by Hult et al (1997)2 is not included in the list.

4* Journals

Journal of Marketing
Journal of Marketing Research
Journal of Consumer Research
Marketing Science
Journal of Retailing

3* Journals

International Journal of Research in Marketing (official Journal of the European Marketing Academy)
Journal of the Academy of Marketing Science
European Journal of Marketing
Journal of International Marketing
Industrial Marketing Management
Psychology and Marketing
International Marketing Review
Journal of Advertising(official journal of the American Academy of Advertising)
Journal of Business Research
Marketing Letters
Journal of Marketing Management

2* Journals

Journal of Business-to-Business Marketing
Quantitative Marketing and Economics
Journal of Interactive Marketing (formerly JDM)
International Journal of Advertising
Journal of Business and Industrial Marketing
International Journal of Market Research
Journal of Strategic Marketing
Journal of Services Marketing
Consumption, Markets and Culture
Advances in Consumer Research
Journal of Consumer Behavior
Journal of Marketing Communications
Marketing Theory
Journal of Macromarketing
Journal of Personal Selling and Sales Management
Academy of Marketing Science Review

1* Journals

Qualitative Market Research: An International Journal (Indexed by Thomson Reuters (ISI) and  Scorpus databases)
International Journal of Retail and Distribution Management
International Review of Retail, Distribution and Consumer Research
Marketing Intelligence and Planning
International Journal of Consumer Studies
International Journal of Bank Marketing
Journal of Retailing and Consumer Services
Journal of Product and Brand Management
International Journal of Nonprofit and Voluntary Sector Marketing
Marketing Review
Journal of Brand Management
Journal of Financial Services Marketing
Journal of Euromarketing
Electronic Markets
Journal of Non-Profit and Public Sector Marketing
Australasian Marketing Journal
Journal of Customer Behavior
Journal of Consumer Marketing
Journal of Targeting, Measurement and Analysis for Marketing
Corporate Communications: An International Journal
Irish Marketing Review

References:
1. ABS (2010), Academic Journal Quality Guide, Version 4
2. Hult, G. Tomas M., William T. Neese, and R. Edward Bashaw (1997), "Faculty Perceptions of Marketing Journals," Journal of Marketing Education, 19 (1), 37-52.

13 Mar 2012

Readings: Core and competing marketing strategies

Pleshko, L. P., and Heiens, R.A. (2008). The contemporary product-market strategy grid and the link to market orientation and profitability. Journal of Targeting, Measurement & Analysis for Marketing,16, 2(March), 108-114.

Akan, O., Allan, R.S., Helms, M.M., and Sprals III, S.A. (2006) Critical tasks for implementing Porter’s generic strategies. Journal of Business Strategy, 27, 2, 43-53.

Gur─âu, C. (2007). Porter's generic strategies: a re-interpretation from a relationship marketing perspective. Marketing Review, 7, 4(Winter), 369-383.

Nicovich, S.G., Dibrell, C.C. and Davis, P.S. (2007) Integration of Value Chain Position and Porter’s 1980 Competitive Strategies into the Market Orientation Conversation: An Examination of Upstream and Downstream Activities Journal of Business and Economic Studies, 13, 2( Fall), pp 91-106.

Bridges, E., and Freytag, P.V. (2009). When do firms invest in offensive and/or defensive marketing? Journal of Business Research, 62,7( July), 745-749.

Ormanidhi, O., and Stringa, O. (2008) Porter's Model of Generic Competitive Strategies. Business Economics, 43, 3(July), 55-64.

McDonald, M. (2006) Strategic Marketing Planning: Theory and Practice, Marketing Review, 6, 4(Winter), 375-418.

Keegan, W.J. (2004) Strategic Marketing Planning: A Twenty-First Century Perspective , International Marketing Review, 21, 1, 13-16.

Wilson, H. N., and McDonald, M.H.B. (2001). An evaluation of styles of IT support for marketing planning. European Journal of Marketing, 35, 7/8, 815-842.

“Strategic Marketing Planning” by Colin Gilligan and Richard S. Wilson (2003) Oxford: Butterworth-Heinemann – Chapter 12: The Formulation of Strategy 3: Strategies for Leaders, Followers, Challengers, and Nichers, 517-592.

“Competitive Strategy” by Michael E. Porter (1980) New York: Free Press –
Chapter 1: Competitive Strategy: The Core Concepts, 1-32.

“Marketing Strategy and Competitive Positioning” (4th edition) (2004) by Graham Hooley, John Saunders, and Nigel F. Piercy London: FT-Prentice Hall Chapter 11: Creating Sustainable Competitive Advantage, 301-334.

“Principles and Practices of Marketing” by David Jobber (2007) (5th edition) Berkshire: McGraw-Hill – Chapter 20: Competitive Marketing Strategy, 809-846.

“Marketing Plans for Service Businesses” (2005) (2nd edition) by Malcolm
McDonald and Adrian Payne. Oxford: Butterworth-Heinemann – Chapter 3: Marketing Planning for Services: The Process, 37-48.